Translations:Processo estratégico Wiki Movimento Brasil 2025/Teoria da mudança/Preâmbulo/9/en

In Innovation of processes and products, the formation of a permanent programming and development team was highlighted. This area presented a smaller number of associated reports because its deliverables have longer development cycles. The products developed aimed to ensure greater structural efficiency in WMB's activities and support Wikimedia campaigns and practices in Brazil. The **S.A.R.A.**, for example, innovated in how WMB delivers reports and evaluates its own operations. The Wiki Loves Brasil app enhanced the inclusion of new contributors in the heritage registration campaign. Projects like this highlight how WMB collaborates in the development of solutions within the wiki context. It is also relevant that WMB participated in strategic discussions on technology, coordinating a **Global Majority movement** regarding structural challenges in collaborative platforms. An obstacle to even more significant growth in this area is something inherent to it: the time required to execute initiatives with structural impact for Wikimedia overall, as WMB projects tend to be short-term.