Translations:Processo estratégico Wiki Movimento Brasil 2025/Teoria da mudança/Preâmbulo/5/en

The learning area Well-being, leadership, and diversity in the projects and the Lusophone Wikimedia community encompassed much of WMB's learnings during the period. This is a fundamental area of the Movement, as its goal is the engagement of new users, the organization of capacity-building activities and training sessions, and the promotion of underrepresented knowledge. It includes, among other activities, the organization of editathons, contests, and GLAM-Wiki partnerships. From a quantitative perspective, the engagement impact of WMB is documented, as it mobilized thousands of editors annually, producing significant results in well-known projects like Wikipedia, Wikimedia Commons, and Wikidata, as well as in smaller communities like Wikiversity and Wikisource. A constant challenge in this area, which should capture WMB’s attention in the coming years, is the retention of newcomers, as a large number of people who participate in activities on Wikimedia platforms do not continue contributing after these activities end.